Preston meets his new squad-mates and quickly learns from Redford that Bad Company is much less formal than other military units. The game starts as Marlowe is brought from a helicopter to the front lines. against the Russian Army, the Middle Eastern Coalition and the Legionnaire Mercenaries. Preston fights alongside Samuel Redford, Terrence Sweetwater, and George Gordon Haggard Jr. The player follows the story of Preston Marlowe, a recently transferred member of the US Army to the 'B' company of the 222nd Army Battalion, known by many as 'Bad Company' due to it being a conglomerate of 'all the insubordinates, hell-raisers and troublemakers that won't fit in any other unit'. This is where Bad Company discovers their true ambition of collecting gold and selling it in an attempt to become wealthy.
Battlefield: Bad Company take place in the near future and focuses around the First Russo-American War between the United States and Russia mainly in the fictional country of Serdaristan, located in Eastern Europe along the border of Russia and access to the Caspian Sea.
