The fast-paced lifestyles in The URBZ is evident in gameplay including job challenges based on a direct-control mechanic for job objects, skill-building objects, and power social interactions. Success brings the player well-earned promotions and gets them access to power socials to help them influence other Urbz. Players will take their Urbz to work and be challenged by bosses at locations like the Sushi Bar, Chop Shop, or Bootleg Fireworks, Inc. Players will custom-create these new Sims, called Urbz, by customizing their unique style and building their status to become the biggest 'player' in the city. Players will take their Urbz to work and be For the first time, Sims are living in the city where reputation (rep) is everything.